My mission statement is based on Simon Sinek's slightly expanded Why-How-What circle. It's likely that I'll continue to refine this over time, but here's the first pitch.
Why? My articles are aimed at entrepreneurs and those who want to become entrepreneurs. I assume the entrepreneur wants to make an idea big and "come out ahead". Such people who have a clear, entrepreneurial goal are my target audience. Entrepreneurial success means making few mistakes or correcting them quickly. The management of the company should be conscious and active. It is about working out what to offer to whom(marketing) and how(sales). It is also about setting a strategy and bringing it to fruition. Finally, it is important to constantly reinvent the company and adapt it to the market. The best example here is dealing with the pandemic, which by no means everyone survives if they don't adapt their company.
How. I follow two basic perspectives: 1) improve the company itself and b) improve the entrepreneur. Both need to be in harmony to ensure that an idea ultimately becomes a product in demand and this then leads to success. Both perspectives have different facets that need to be systematically captured and continuously improved. After all, standing still means taking a step backwards, as the competition never sleeps in an attractive market.
I like to start with a 360° view of the company. In doing so, I apply a multi-dimensional model that I developed and refined with my mentor. The dimensions considered include: Customers, Market Approach, Employees, Plan and Actual Numbers, Product Roadmap, etc. Once this is captured, I look with the entrepreneur to see where the bottlenecks are and what operational steps can be derived. A consistent review of the success of the measures rounds this off. I apply the same system to the entrepreneur. The dimensions here include: entrepreneurial fitness and physical fitness. It is also about internalizing the phases of entrepreneurship (growth, sale, exit, life after).
Ishe allowed to do that? As a former company founder, CEO and Managing Director, I walked a rocky road for many years, growing my company through various stages to 120 employees and a leading company. I also actively sought growth capital, negotiated and eventually sold the company. I am now happy to pass on the experience I gained along the way.
(1) Is it "the" or "the" blog? Ask the dictionary!